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1ST "P" OF MARKETING SERVICES
• Customers • Employees • Addressable audience • Partners
PHYSICAL EVIDENCE
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2ND "P" OF MARKETING SERVICES
Facilities • Equipment • Logos and branding • Signage •
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3RD "P" OF MARKETING SERVICES
• Product-adapted strategy • Deep understanding of the customer-base • Study of the market • Brand storytelling
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4TH "P" OF MARKETING SERVICES
Direct Marketing • Web Marketing • Social Media Marketing • Search Engine Marketing • Content Creation •
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5TH "P" OF MARKETING SERVICES
• Prototype Development • Go-to-market Strategy • Product Alterations Based on Customer Feedback • Product Ideation
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PRICE
6TH "P" OF MARKETING SERVICES
Market-Position Derived Pricing • Protection of Margins • Production Costs Calculation • Competitive Pricing •
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PLACE
7TH "P" OF MARKETING SERVICES
• Distribution Retailers • E-Commerce Positioning • Shipping and Handling • Market Segmentation • Location
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